22 of Pixar’s Rules for Storytelling

Every writer needs to see this.  It doesn’t matter if you ignore it or follow it to the letter– what’s important is that you learn from it.  It’s a list of 22 rules for storytelling from one of the story artists at Pixar, Emma Coats.  Quite profound.

  1. You admire a character for trying more than for their successes.
  2. You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.
  3. Trying for theme is important, but you won’t see what the story is actually about ’til you’re at the end of it. Now rewrite.
  4. Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
  5. Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.
  6. What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?
  7. Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.
  8. Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.
  9. When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.
  10. Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.
  11. Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.
  12. Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.
  13. Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.
  14. Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.
  15. If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.
  16. What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.
  17. No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.
  18. You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.
  19. Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.
  20. Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?
  21. You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?
  22. What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.

These are from Emma Coats’ Twitter, where there have been a few more tips posted.  (Scan through the tweets and look for any that don’t link to someone else.  Those are most likely writing tips.  Some are quite insightful.  Some are just thoughts on recent movies.)  I think it is important to point out that one or two of these rules might not work for you, but most of them are great.  If you’d like a more in-depth analysis (at least of the first eleven) you can look at this podcast: Writing Excuses 7.48: Pixar Rules for Writing a Compelling Story » Writing Excuses.  Quite funny and useful, and it’s only 15 minutes, so it doesn’t take that long to listen to.  I found all of this incredibly interesting, and I hope you do too.

Leave a comment


  1. I was going to say, “This is brilliant!” but then I saw that you hadn’t written it. *shrugs*

  2. A great list – thanks for posting it!

    • I’m just one poster in a long chain of them… If you Googled “22 Pixar rules for storytelling” you get quite a few hits for this list alone.

  3. Now, if I could have somebody stand behind me to enforce them… !

  4. That list is awesome! I am definitely saving it for future… blockages?

  5. Lady Kaye

     /  November 28, 2012

    Hey. I just read a few of your posts. This is a pretty cool blog, and thanks for the tips.

  6. Charley R

     /  November 28, 2012

    Fantastic list! These will definitely come in useful for rewrites, haha! Your wee convo with Nevillegirl up there is also making me laugh indecently loudly!

  7. *copies and pastes list into an email before sending it to self* Gotta keep this in my back pocket for emergencies. You never know when they’ll strike! Thanks for posting this list, by the way.

    Now…I must put some planning into my man-getting-eaten-by-his-umbrella idea. Got any good names for the evil umbrella? I’m still deciding on his pattern and colors, but maybe a name will come to me later.

  8. I already had several of those rules in mind when I was planning my rewrite. Nice to know I’m on the right track. Mostly.

  1. Rule #3 | N. E. White
  2. Characters in a Nutshell | This Page Intentionally Left Blank

Comment! I'll reply.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: